Going pink for cancer
Staff from Jockey took on the challenge to go to work dressed in Pink on Friday 19 October.
AS a brand which has the opportunity to actively connect with women, Jockey partnered with PinkDrive during the month of October to raise funds for its awareness and education campaigns, and mobile breast clinic units.
Staff took on the challenge to go to work dressed in Pink on Friday 19 October, and were provided with insightful education around breast cancer awareness.
“For the month of October, Jockey has committed to donating R5 for every bra, bralette, crop top and sports bra bought at any one of the Jockey stores. With the launch of our beautiful Bras by Jockey range, we thought that this is the ideal time to use our resources and range to contribute to a good cause,” Jenna Carter, Jockey brand manager.
Through integrity, accountability, discipline and passion, PinkDrive has provided over 15,000 free mammograms, done over 126,500 clinical breast examinations in community areas, and educated over 369,700 women and men in South Africa on the importance of early detection of cancer.
“This is an initiative that we feel very excited to be involved in as PinkDrive are really doing astounding things in our country and if we can do our part, a little bit at a time, we can empower more through education and health,” said Jenna.
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