New sponsor for Toy Story
Toys R Us/Babies R Us have been announced as partners for Toy Story 2018.
EAST Coast Radio has announced Toys R Us and Babies R Us South Africa as the new partner for this year’s Toy Story campaign.
The initiative, now in its 18th year, has touched the lives of hundreds of thousands of disadvantaged children in KZN and it is believed that this partnership will spread even further joy through toy donations.
Other key sponsors that have come on board this year include Durban Deliveries, who will facilitate the collection of toys from stores, schools and businesses, Gift of the Givers Foundation, who assist with storing and then packing toys for distribution, Hirt and Carter, who manufacture the Toy Story boxes, Verigreen, who manufacture bags for the campaign, and Red Cross Air Mercy Services, who assist with the distribution of toys to rural areas.
When the campaign officially rolls out from 22 October, supporters will be able to donate a toy at any Toys R Us and Babies R Us store across the province. Last year, KZN listeners, schools and businesses donated 20 000 new toys and more than R750 000 towards the campaign.
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