Big business of beauty launches

KWAZULU-NATAL’S beauty enthusiasts, social media influencers, beauty bloggers, brides, grooms, and bridal parties are set to be part of South Africa’s first and largest beauty-inspired event coming to Durban in March.

The newly revamped and upgraded NWJ Bridal and Beauty Experience, takes place at the Durban Exhibition Centre, from 2 to 4 March, and according to creative director, Yasmin Kathoria, is set to provide locals with SA’s first truly interactive experience into the latest worldwide beauty trends.

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Taking inspiration form the New York, Los Angeles and London Beautycon festivals and influencers such as Chrissy Teigen, Gigi Hadid, and the Jenner and Kardashian sisters, the NWJ Bridal and Beauty Experience aims to celebrate the millennial generation’s impact on the future of the beauty industry and show local influencers that just about anyone can become a household name by creating a (very) successful living for themselves in the beauty industry thanks to the power of social media.

The NWJ Bridal and Beauty Experience, takes place from Friday, 2 to Sunday, 4 March and will showcase pioneering beauty trends together with bridal masterclasses, hair and make-up tutorials, brow artistry, male-grooming trends, innovative brand product sampling, live interviews with social media influencers and leading beauty brand ambassadors, make-over shows and competitions. Visit www.nwjbridalandbeauty.co.za.

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