Tafta kicks off 60th celebrations
The evening made way for Tafta to unveil its first ever cinema advertisement which forms part of it’s latest “Follow Me” campaign.
THE Association for the Aged (Tafta) kicked off its 60th year of existence in grand style, launching its first ever cinema advert at an exclusive red carpet event on Friday.
The evening, attended by Durban’s top personalities and loyal supporters, made way for the organisation to unveil its first ever cinema advertisement which forms part of Tafta’s latest Follow Me campaign.
The advert takes the viewer through the life of a young woman, as her mother leads her by the arm through her youth to adulthood with various momentous life moments, until the mother is too old to lead.
“This advert reflects Tafta’s core values and sends out a powerful message of inspiring hope and new possibilities,” said Tafta CEO Femada Shamam.
She added that the advert reflected a symbol of hope and dignity aimed to educate and inform and take the viewer through the journey of life. “We all experience our own journey and will eventually reach old age. This advert encompasses this and provides a strong sense of hope and belonging.”
The powerful advert left the audience inspired and set the tone for Tafta’s 60th anniversary celebration.
“It tugged at my heart strings,” said guest Riona Jagathpal adding that it left her determined to live each moment to the fullest and more importantly to value elders.
Another guest, Lotus FM DJ Varshan Sookhun, said that the impactful advert portrayed the key objectives of Tafta and was an ideal way of reaching the community with a deeply heartening message.
The prize draw made way for two lucky guests to receive decadent treats from Chateaux Gateaux while lucky guest, Yasantha Naidoo, walked away with the main prize of a fun-filled family get-away for four at Cayley Lodge valued R10 000, sponsored by Platinum Destinations.
