Motoring

Mitsubishi ranks third on J.D. Power list

J.D. Power is a well-respected American data analytics and consumer intelligence company established in 1968 by James David Power III. The company, headquartered in Troy, Michigan, describes itself as "a global data and analytics company". (Wikipedia).

“The J.D. Power Initial Quality Study provides valuable insight into how new vehicle owners feel about their purchase in the critical first few months of ownership,” said Jeff Allison, manager of marketing at Mitsubishi Motors South Africa. “We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect.”

Mitsubishi Motors was placed third among 32 automotive brands in the J.D. Power 2021 U.S. Initial Quality Study for August. The study tracks customer satisfaction following the first 90 days of new vehicle ownership. The Mitsubishi Outlander Sport finished second in its class.

“From a South African perspective, continued customer interest in our diverse range of products proves that we are getting the mix right in terms of our model derivatives and our target markets,” said Allison.

Source: QuickPic

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