Hearses to set a new world record

A new record attempt has been made here in South Africa at the Kyalami Grand Prix circuit by Funeralcars.co.za and is in the process of being verified by Guinness World Records. The event saw 110 hearses in a procession which had to cover the minimum distance of 3.2km together to qualify for the record attempt. The team from MasterDrive had the honour to present the world record attempt. “MasterDrive had the opportunity to lead the procession and assist with marshalling duties. It was quite something to see a collection of so many different vehicles used in the funeral industry. The setting of this record is also the second record in which we have been involved” Eugene Herbert, managing director, MasterDrive.

“The team was also there to ensure the safe but enjoyable execution of the other activities. The event included a ‘track day’ which was a first-of-its-kind event. MasterDrive instructors assisted with the track experience that guests were lining up to enjoy. They were also responsible for the 4X4 course and skidpan activities. One instructor even demonstrated what happens to a truck on the skidpan,” added Herbert.

According to Rachel Stead, the day was a success and future events can be expected. “Funeral homes and the drivers of the vehicles, play an essential role in the lives of many people. The attempt to set a new world record was an amazing opportunity to connect the industry and show a bit of appreciation for their efforts. The expo was also a great chance for the various vehicle manufacturers to connect with the owners and managers of funeral homes. We have been working to bridge the gap that traditionally existed between the two. An expo of this magnitude was another step in the right direction. Once the record is verified, all that remains is to make sure that the world record remains ours,” Rachel Stead, CEO, Funeralcars.co.za.