Set to take the music industry by storm
Rynfield resident Zamani Ngidi aims to entertain, connect and move people with his music.
Describing his music as a mixture of rap and R&B, the 25-year-old risk consultant started his career in 2006.
He released his first song called “Motion” with a rap group made up of his friends called Slackers.
Who and what inspires you?
I gain inspiration from a lot of things, music in itself, life especially.
In general I think you can get a lot of inspiration from life – you just have to look at it in the right way.
Where do you see your career heading?
With my goals, I’d have to say all roads lead to America.
I have an inner reality which just needs to become congruent with my actual reality.
Have you found that your music appeals to various audiences or does it only appeal to a specific type of audience?
I do make music that could actually fit into a lot of categories.
If you listen to my mixtape “Give It Time”, I would challenge you to not find at least one song you’ll like. That goes for people of all demographics.
How do you deal with critics of your music?
I’ve never had someone that categorically hates my music, but I think if I had to meet such a person I’d just put it down to perception. Some people like pineapple on their pizza while others don’t; we’re all entitled to our own opinions.
What are some of the challenges you have faced thus far in your music career?
I think for the longest time, I was oblivious to the music business and the promotion side of things.
Making music and everything encapsulating that, and having to learn about that aspect of the music business has been an adjustment.
I have people who help me and believe in what I’m trying to achieve that pick up on my shortcomings.
How do you plan to stay relevant in the music industry?
You must stay constantly evolving – the biggest mistake is resting on your laurels.
I try to just make better/different music at all times. I don’t release a project unless I can hear the difference in terms of growth.
Your music is available on YouTube and Sound Cloud, but do you have plans to cater for audiences who aren’t familiar with those particular platforms?
My music is on a lot of online stores as well: iTunes, Apple Music, Amazon, Spotify etc.
I also have it on a downloadable link on my website www.theworldbyzee.com.
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