LaLiga (The Campeonato Nacional de Liga de Primera División, commonly known as La Liga), is the men’s top professional football division of the Spanish Football League system and their partners, Hollywoodbets and Atlegang Bana Foundation, recently spent the day distributing food parcels and face masks to those in need.
This gesture was warmly received by community members and reaffirmed the Spanish league’s commitment to giving back to society. LaLiga has always been committed to ensuring community development from a grassroots level in football and beyond. By encouraging skills development through their football programmes, they aim to equip local youth with the tools needed to better their livelihoods and overall well-being.This belief in giving back to those in need is shared by their South African betting partner who gives back to the communities they operate in on an annual basis through their Hollywoodbets My Community Programme.
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After identifying this community as an at-risk group, together with our official betting sponsor in South Africa, Hollywoodbets, set out to find like-minded individuals to partner with and develop a plan of action. Together, Hollywoodbets, Atlegang Bana Foundation and LaLiga were able to donate 130 food parcels and 500 face masks, said Marcos Pelegrin, LaLiga South Africa managing director.
There are so many families out there in need of assistance. It is all about helping those in need and people who can help, should help. We are all brothers and sisters, and we need to stand together, added Katlego Thwane, founder of Atlegang Bana Foundation.These donations are aimed at providing some much-needed relief during this difficult time.
As a company dedicated to supporting Africa and creating a legacy, LaLiga is always looking for ways to assist the African population.We are committed to playing our part in ensuring a brighter future for the communities we operate in. By partnering with LaLiga, we know that these efforts will be recognised and become an ongoing initiative. Our country can only grow and develop if businesses do their part in assisting from a grassroots level, said Sandisiwe Bhengu, operations executive at Hollywoodbets. Hollywoodbets is South Africa’s premier betting brand, with an extensive retail presence of 85 branches nationally. These include KwaZulu-Natal, Gauteng, the Western Cape, the Eastern Cape, Limpopo, Mpumalanga and Maputo. It is the biggest bookmaker on South African soil and they employ 5 363 staff members.
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Annually, each Hollywoodbets branch selects a development sports team, as well as a charitable organisation to support, in addition to other community support initiatives undertaken by Hollywoodbets, as well as the My Community Programme (Corporate Social Investment). In the past financial year an estimated 442 organisations and teams benefited from their support. They are also investing in excess of R1.8-million into tertiary education by running their own initiatives where their team and their family members are able to apply for bursaries, as well as by collaborating with Gagasi FM and Nomzamo Mbatha’s Lighthouse Foundation.
Since the start of the coronavirus pandemic, they have donated R1-m to their My Community beneficiaries who are struggling as part of the Hollywoodbets and Lighthouse Foundation Brighter Future Project, R25 000 to the Nelson Mandela Foundation and R300 000 to The Solidarity Fund, R100 000 to PinkDrive for coronavirus testing, 150 food parcels to the Verulam community in KZN, 64 food parcels to the Mthatha community in the Eastern Cape and 200 food parcels, as well as 350 face masks to the Alexandra and Thembisa communities in Gauteng.
Their services consist of a wide range of betting opportunities and include exciting products with a quicker turn-around like Betgames and Lucky Numbers. They also offer betting on all major sports including horse racing, soccer, JIKA (digital racing and soccer) as well as eSports. Over the years Hollywoodbets has built relationships with key brand ambassadors including Jerry Sikhosana, Brian Baloyi and Kaunda Ntunja (Phaka host).
In 2019 Odwa and Akona Ndungane also joined the purple family as brand ambassadors, while Anthony Delpech and Mike Procter joined the team in 2020. Hollywoodbets is also well known for their title sponsorship of the KZN cricket team the Hollywoodbets Dolphins, as well as of Hollywoodbets Kingsmead Stadium (in Durban), Hollywoodbets Greyville Racecourse (Durban) and Hollywoodbets Scottsville Racecourse (PMB).
This year they also partnered with The Sharks as an associate sponsor and signed on as the official betting partner for LaLiga. Hollywoodbets offers online, telephonic and cellphone betting allowing punters to place their bets anytime, anywhere. There?s never been a better time for our country to stand together and find ways to improve the lives of the most vulnerable in our communities. LaLiga, together with their official betting partner Hollywoodbets and the Atlegang Bana Foundation, have answered this call and taken it upon themselves to give back to disadvantaged families.
