EFC takes on Covid-19

This is according to EFC VP talent, Graeme Cartmell.
“This is a worldwide dilemma we are still getting to understand day by day and it’s athletes unable to compete,” he said.
Cartmell said EFC is in a unique position where events are broadcasted live across the globe and specifically in over 25 countries in Africa alone.

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“EFC management feel it is prudent and socially responsible to use our various platforms and vast reach to help promote good hygiene practices and social distancing where possible.
“This initiative sees the launch of a temporary new look for EFC.
Logo change: EFC are changing the meaning of its long-standing name from EFC (Extreme Fighting Championship), to the new acronym which will become an affirmation of solidarity for many, Effectively Fighting Covid-19.
Military support: EFC are assisting the SANDF in it’s task of keeping the African people safe by producing marketing aimed at showing the true heroic side of our military brothers and sisters, as they do their part to fight this pandemic and encouraging the public to cooperate with lockdown protocols.
Role: EFC are changing roles of its staff to include a medical arm dedicated to fighting this pandemic through studying effective prevention for athletes intent on competing, as well as their trainers and corner-men who are vital to their success.
Live events: EFC are planning events far removed from the typical formats, to commence as soon as permitted by the government and deemed safe to do so. The events will be private, with no live audience, and fight cards will be reduced to eight bouts to keep numbers lower. Production teams will be kept to a minimum, while medical officials will be on high alert, keeping track of athletes and staff’s vitals, hygiene practices and limited physical contact outside the hexagon, added to EFC’s usual stringent health and safety protocols.The EFC Performance Institute has been closed since the commencement of lockdown on March 26. The facility is regularly disinfected and will continue to follow these and further stringent cleaning measures regularly by official EFC’s hygiene partner, Africa Cleaning Services.

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New broadcast programming: Cartmell said EFC is producing two new shows for broadcast on television.”One is Journey to the Belt, where EFC catches up with reigning champions as they provide health and training tips for lockdown and a look at behind the scenes that led them to the title.
“There is also a new best of series that focuses on current and former champions biggest and most explosive fights in the EFC hexagon.
“Added to these, EFC are posting daily content in their Take us Back series, reliving some of the most memorable fights from the past decade of Hexagon action.
Athletes: He said EFC is working on meaningful ways that the 200 strong athlete roster can motivate and inspire fans in their mental fight against the confinement and limitations that are so necessary yet so hard to deal with.
“Over the last 10 years, it has been a dedicated passion for EFC to develop practices that ensure safety for our athletes.
“We are employing the same focus on the fight against this deadly virus and the fight to keep our fans safe, motivated and satisfied during these unprecedented times.
“The Effectively Fighting Covid-19 campaign is set to include educational videos from EFC personalities and athletes on various topics pertaining to Covid-19, which will feature on their Instagram and Facebook pages.
EFC events are broadcast in over 120 countries around the world on numerous television networks in multiple languages. EFC programming is available weekly in 600 plus million TV households globally, making it one of the most recognisable MMA brands in the world.For more information visit efcworldwide.com, or follow them on Facebook: facebook.com/EFCworldwide, Twitter:twitter.com/EFCworldwideInstagram: Instagram.com/EFCWorldwide.