Bone Marrow Stem Cell Donation and Leukaemia Awareness Month is commemorated annually from 15 August to 15 October.
The fight against leukaemia and other blood diseases is all about you; your family, friends, peers and the community.
You can do something to make a difference to patients needing a blood stem cell transplant.
The action is simple: Purchase your TOPE (Tube of Hope) and celebrate Sunflower Day.
A TOPE is an appealing, trendy and multi-purpose accessory which can be worn as a headband, mask, scarf, cap or armband.
TOPES will be available for R30 each at Pick n Pay stores across the country, selected independent pharmacies or online at Zando during August and September 2018.
“We hope to see everyone wearing their TOPE on Sunflower Day in support of our patients and survivors and to raise awareness about the very important and urgent topic of blood stem cell donation,” said Alana James, CEO at The Sunflower Fund.
The theme of this year’s campaign is, ‘There is a hero is all of us’.
The campaign aims to draw people out of slacktivism and get them mobilised and engaged around a simple action.
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Just choosing to do something for someone else and expecting nothing in return brings out the hero in all of us.
“To see our TOPES being worn with pride is not just an honour for us, but a salute to our survivors, our fighters and our memories of loved ones; it is a show of support, a statement of HOPE,” said James.
The Sunflower Fund will again be running their school’s competition.
“Youngsters across SA are able to play their part by helping us to raise funds and awareness about the need to recruit donors for stem cell donation,” said James.
“I love our Sunflower Day campaign; the social media engagement and the support from our partners, patients and communities is truly inspiring but most importantly, it also serves as a reminder to the nation of one of our very critical goals: to ensure that South Africa has an ethnically diverse source of potential blood stem cell donors, who are committed to help save lives”, she said.
For more information contact: Traci Sassenberg or Shelley Windell on 021 701 0661 or 083 303 9200.
Email Sassenberg on traci@sunflowerfund.org.za
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