Young fashionista is straight ‘outta’ Benoni
Co-founder of Moon Clothing SA, Maxine Tromp, is straight out of Benoni and shares her passion for fashion with fellow Benonians through her clothing store which the Pretoria Road-based business allows her to do.
BCT: Why did you choose to invest in Benoni?
MT: Benoni is where I was born and raised.
My best memories include the Bunny Park castle, Korsman’s Famous Ice-cream dates, Homestead Dam braais, Northmead Square movie nights and the best times at the Keg, in Lakefield.
Living in Benoni has contributed to who we are today; we are like our own little hip and happening village.
Benoni was cool way before Charlize Theron became famous.
BCT: Tell us about yourself?
MT: I am the daughter to Nichola and David and older sister to Damian Tromp.
I attended Arbor Primary School in Grade One, but moved to St Dominic’s Convent in Grade Two, where I completed my school career in 2007.
I completed my degree in branding and visual communications at Vega School of Art in 2010.
My final month internship was carried out at Elle Magazine in Rosebank (2009), where my passion for fashion blossomed.
I keep fit with a personal trainer on a weekly basis, consider drinking red wine a hobby (ha…ha) and I’m also a social media fanatic.
BCT: You’re 26 years old and you live in Goedeburg; tell us about your decision to establish Moon?
MT: I started my own clothing brand in 2013 with my mother.
We started sourcing clothes from overseas to house under our own label.
Since then, we have also locally manufactured some original Moon clothing items and will continue to do so.
BCT: Tell us about your successes and challenges in establishing the business?
MT: Every company has its challenges. For us, I would say getting stock ready for every season is essential.
Lots of planning and time is put into the manufacturing and buying process.
We are always evolving and make an effort to keep up to date with the times. We love the hype we get around our brand and when customers are happy, we are happy.
BCT: What are your plans for your career and dreams?
MT: Manufacturing locally has always been something we have been working towards.
Once we fully manufacture locally, we will be able to showcase at the South African Fashion Week (SAFW) pop-up shops.
Walking on the runway is a huge opportunity and a future goal which we are striving towards.
We are also looking to open a new shop in the near future. We will continue bringing new quirky items into our Moon store and within the next five years, we wish to be a sought-after player in the local SA fashion scene.
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