Biz meeting looks at branding in business
The importance and characteristics of strong branding were the topics of discussion at the third Biz-Cluster breakfast, hosted by Gryphon Enterprise Development, at Marechelle Country Estate, in Kempton Park, recently.
![](https://images.caxton.co.za/wp-content/uploads/sites/26/2017/04/IMG_9131Custom_54276.jpg)
Jacques van Heerden, CEO of Gryphon Enterprise Development, led the meeting, dividing the tables into three groups.
Each group was assigned a captain and asked to define branding, list its key characteristics and discuss how to build a strong brand.
The attendants agreed branding is defined by the product or service itself; if the company offers quality, it will have a strong brand.
A brand is what the company and its products/services are in the thoughts of the customer.
The groups came up with several characteristics of a strong brand:
• A recognisable visible element to the brand, where the correct use of colour is vital
• Being well-known
• Customers are satisfied with the product/service
• There is belief in the product/service
• Consistency
• It must be innovative
• It represents the quality of the company’s product/service.
These are some of the points raised by the groups for building a strong brand:
• Use feedback from customers to improve the product/service offered
• Employ people who share your vision for the company
• Go into an industry for which you have a passion, then quality will follow
• Give your product/service something unique to stand out
• Use social media to spread awareness of the brand
• Maintain high levels of quality control
• Deliver on the promise of your brand.
Also read:
New commerce chamber wants to uplift township businesses
Follow us on these platforms:
Like our Facebook page and follow us on Twitter.
For news straight to your phone invite us:
WhatsApp: 079 431 1217
Instagram: benonicitytimes.co.za