WATCH: Campaign urges nurses to serve with smiles

The Daveyton Main Clinic launched its I Serve with a Smile campaign recently to improve patient satisfaction and transform healthcare services.

The programme aims to foster a culture of respect and dignity by addressing staff attitudes to ensure all patients are treated with kindness and compassion.

Initially launched provincially last November, the campaign is part of the Gauteng Department of Health’s ongoing efforts to strengthen customer care in clinics.

Wearing matching yellow T-shirts, more than 50 staff pledged to serve with a smile from now on.
Speaking at the launch, Sister Nicole Moonsammy, the assistant manager for quality in the Ekurhuleni Health

District, said research has proven that employees thrive and are happier in environments where they are encouraged to smile.

“A smile is contagious, so be a role model by smiling at patients and your colleagues. In terms of the science behind smiling, it has many positive health effects on the body. It lowers the heart rate and blood pressure, reduces stress and improves mental health.

“The campaign is built on the principles of Batho Pele (People First) and the five communication behaviours – acknowledge, introduce, duration, explanation and thank you.”

Moonsammy emphasised that a smile is a powerful tool that can alleviate fear, ease pain, and provide comfort to those vulnerable and in need.

“We must remember the heart of the health profession lies in serving and caring for our patients. From security officers at the main entrance to administration officers who provide patients with files, cleaners and the medical team, everyone has a role in improving patient care.

“If one member drops the ball, the other must pick it up. Let’s continue supporting each other. Together, you can restore the clinic to its former glory and ensure every patient receives the care they deserve.”

Zanoxolo Futshane, the director of primary healthcare in the Ekurhuleni district, said they aim to reduce patient complaints.

“So far, we have observed a slight improvement in staff attitude, rising from 33% to 40%. Going forward, we want our patients to recommend the clinic to their friends because of the high-quality service provided,” he said when addressing the staff at the launch.

Motivational speaker Tinyoko Moeletsi urged the staff to keep their passion alive, reminding them that being a healthcare worker is more than just a career; it is a calling.

“This calling demands selflessness because, as nurses, you are the driving force of the community. You are called to serve the community, not the other way around.”

Also Read: Rotary Club of Benoni Van Ryn puts smiles on faces of Salvation Army residents

Also Read: Thousands already vaccinated at Daveyton main clinic