Why don’t you care about seven people being slain?

Although we are bombarded with crime stories on a daily basis, we never seem to tire of these news happenings.
People, as strange as it is, love reading about the gory details.
These stories send people on a roller coaster of emotions.
We are thankful that we were not affected by the heinous crime, yet sympathise with the victims of violent crime.
We have feelings of hate and despondency toward the state of crime in South Africa and the lenient sentencing from the courts.
So, naturally, I thought a story of seven people being killed in a spray of bullets would evoke all these emotions and a massive response on the Benoni City Times social media pages.
This was not the case.
There was almost no comment at all.
It was as if the shooting of seven people did not even raise an eyebrow.
Perhaps the reason is because it did not happen in white suburbia, or because the ordeal is being blamed on illegal mining?
What ever the reason, I could not help but think of the extent of media publicity allocated to a story of SABC contributing editor Vuyo Mvoko, who with his crew, was mugged on live television.
This video brought about international attention, with the police offering R100 000 as a reward for information leading to the perpetrators being brought to book.
What is the reason for the disparity in attention received for each story?
Is the media solely to blame?
I do not have the answers, perhaps you do? KvdL