World Cancer Day on February 4 gets new campaign
In 2022, there were an estimated 20 million new cancer cases and 9.7 million lives lost to cancer.
World Cancer Day, observed annually on February 4, is highlighted by the Cancer Association of South Africa (CANSA).
Led by the Union for International Cancer Control (UICC), the new global World Cancer Day campaign theme for 2025 to 2027 is ‘United by Unique’. It calls for a fundamental global shift in cancer care and health systems towards a people-centred approach.
The campaign recognises that every experience with cancer is unique, and everyone has unique needs, perspectives, and a story to tell; yet, people touched by cancer are united in a shared ambition to see governments implement policies to improve cancer prevention, deliver health systems that treat cancer patients effectively and successfully, resulting in more people surviving cancer and leading long and healthier lives.
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Cancer is a serious and growing public health problem globally. In 2022, there were an estimated 20 million new cancer cases and 9.7 million lives lost to it. About one in five people develop cancer in their lifetime, and for each person it affects, the experience is different.
Elize Joubert, the CANSA CEO, said, “In SA, with about 60 million people, the cancer incidence is set to double by 2030. It’s projected that there will be 220 000 new cases by then.
“This is a result of increases in the age-specific incidence rate of cancer and the growth and ageing of the SA population.”
Cancer encompasses over 200 disease types requiring specific treatments, and each person’s life situation differs in terms of socioeconomic background, values and preferences.
To better address these differences, people-centred care is oriented around individuals and communities instead of only the disease. It engages and empowers people to have more active roles in their health.
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People touched by cancer are united in a shared ambition to lower the cancer burden, see cancer treated successfully and lead better lives with cancer.
Joubert added, “To improve cancer care in SA, healthcare providers can be sensitive to patients’ perceptions and educate people about cancer and treatment. A people-centred approach leads to improved patient well-being, higher quality care and increased trust in healthcare providers.
“It boosts satisfaction among patients and families while improving health equity and the overall effectiveness of healthcare systems.
“In some cultures, cancer is still a taboo subject and universally, for many of us, it’s tough and uncomfortable.
Yet, openly talking about cancer raises awareness, improves outcomes and can ultimately save lives.
“By understanding and integrating the needs and preferences of individuals and communities into healthcare delivery, health systems will provide more equitable access to care in low- and high-income settings.”
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“It is important people with cancer feel seen, heard and empowered,” said Dr Cary Adams, the CEO of the UICC.
Stories have power
On World Cancer Day, everyone can make a positive impact.
CANSA joins the call by UICC and invites people from all walks of life to share their cancer stories and experiences in writing, artwork or a video.
Much like people-centred care aims to see the individual behind the disease, this campaign intends to showcase real stories with unique perspectives.
“No two experiences with cancer are the same. Whether you’re a person living with cancer, a loved one, a caregiver, a medical practitioner, a supporter or an advocate, you possess something important: a perspective that is unique to you.
“When you share your views, you bring valuable insight and humanity to the conversation. Your story can inform, energise, and inspire,” stated Joubert.
For a person diagnosed with cancer, friends, family and colleagues can play a significant role in providing emotional, social and practical support.
CANSA has a list of tips and guidelines to support those living with cancer and is dedicated to providing comprehensive support to cancer survivors and caregivers through various platforms. Support groups are active on Facebook and other social media channels, ensuring that help is always near.
Additionally, CANSA’s care centres offer in-person support for those who need it.
For personalised assistance, CANSA tele-counselling is available – a confidential and professional service that connects cancer patients, caregivers and their families with experienced CANSA counsellors.
This support is free and available in seven languages, ensuring everyone can access the care they need.
