Owner/Principal Michelle Cohen is enthusiastic about the property industry. Her 20+ years in the real estate business demonstrate a career characterized by success, contribution, growth and passion for both people and property. Starting out as a real estate agent in the Edenvale area, Michelle moved into a branch managerial position within the first 18 months of her career. In 2008, after serving as company sales director with her previous brand, Michelle opened her first real estate franchise with that brand.
In 2013 Michelle rebranded her franchise with Leapfrog Property Group. She has since gained vast experience with agent recruitment and training, which underlies her commitment to providing exceptional service to buyers and sellers.
“My philosophy is to move with the times, which motivated my decision to re-brand to the Leapfrog Property Group in 2013 – an exciting move forward for myself, my agents, and my administrative team. I am impressed by Leapfrog’s exceptional and trendy marketing platform, their proudly South African roots and their approach of “people first” – a no-nonsense approach which resonates with my belief system in business and in life. The client gets a very transparent view of the property market when dealing with Leapfrog. This business is about people, not just property, and Leapfrog’s credo “It’s not sometimes about the people, it’s always about the people” sums up the reason that I decided to re-brand with this dynamic, forward-thinking national company”.
Both Michelle and Leapfrog share the company philosophy of educating the franchisee and the agent, who in turn can educate and service the buyers and sellers. Her focus is on recruitment and training of estate agents, where she values and works with people who have the desire and the potential to become trusted real estate advisors. Her expertise and passion have grown her business to 27 fantastic sales and rentals agents covering the North East suburbs of Johannesburg. Leapfrog JHB North East has won Franchise of the year 2019, Top Metro Office by Sales value 2016 and 2020, Top Metro Office by number of sales 2016 and 2019.
Michelle and her Leapfrog agents look forward to assisting you with all your property related enquiries, discussions and general chats. Please feel free to call us on 011-284 5500 at any time.
