Hamleys, the new toy shop at Eastgate Shopping Centre, will spread smiles with a #HamleysBBFF Donation Station, where pre-loved Teddy bears and new fluffy toys can be donated to the Smile Foundation.
The #HamleysBBFF Donation Station, where shoppers can place their teddy donation through the heart of the three-metre wire teddy, will be accepting donations for the Smile Foundation until March 31.
The Smile Foundation is a proudly South African non-profit organisation that provides reconstructive surgery for children with facial abnormalities and burn wounds.
Teddies have been an integral part of a happy childhood for centuries, and now science has backed up the benefits and shown that cuddling a teddy can assist with healing children who have experienced trauma in their young lives; trauma which is a sad reality in the lives of many South African children.
The Eastgate shop is the fourth and largest Hamleys toy shop to open in South Africa.