In an era of digital information, news is no longer bound to a piece of paper, or to word of mouth.
We’re now watching the news, and not only from our televisions. We are not bound to what television stations serve up for us, as online video allows us to choose exactly what we want, when we want it.
Reading about the final minutes of a police car chase, or an eyewitness report at the scene of a crime, is not quite the same as watching it as it happens.
With video, the story told is suddenly much closer to home, as you keep your eyes glued to your cellular phone or laptop screen.
As our choices start being driven by technology, including what we read and how we read it, video has increasingly become the go-to medium to tell community news stories.
As community news grows, Joburg Today TV, which was launched on March 23, will join the local news space as an online video news and information platform. Content can now be delivered into your pocket, making it immediately accessible.
Joburg Today TV will be serving up a host of videos, including Cab Talk, Leading Opinion, City News, Business Destination, and its flagship magazine show Joburg Today. This means your news will be delivered more quickly, and reporting on issues within your community will become increasingly more visual.
“Joburgtoday.tv is a hyperlocal, online content channel with a global attitude,” said Mr Adolf Spangenberg, the founder of the video production house.
According to YouTube, its users watch over four billion hours of video each month.
The video-sharing platform has over a billion users alone, and half of the total number of videos being watched on cellular phones.
There’s never been a better time for video to accompany the stories in our communities than now.
With South Africa having more cellular phones than televisions, taxis and radios combined, what happens in your area is a few scrolls on your cellular phone and an online link away.
With Joburg Today TV, all you have to do is press play.
Follow Joburg Today TV on Twitter (@joburgtoday) and Facebook (JoburgToday.tv).
