Transform yourself this Halloween

In 2019, Ras Ahir stepped foot in a costume hire store for the first time.
“I have a history in mining and investment banking and my PA had booked an outfit for me. It was the first time I had ever been into any store like that. I put the outfit on and it was just so much fun. The staff was amazing.
“I remember still talking to sales assistant Puleng when I flippantly said that if they ever wanted to sell the store they should contact me and a hand popped through the clothes. It was the owner and she said we need to talk.”
Ras had coffee with the store’s owner and left with a signed offer.
Ras and his wife Nerisha took ownership of Jods Hire in September 2019.
“We had Comic Con, Halloween and the December parties, then Covid hit. Jods has been around for 47 years and is a well-known name in the industry.
“We were fortunate and had clients who supported us throughout the lockdown and we also had very understanding landlords,” Ras said.
As the restrictions eased, Ras and his team put in the work needed to transform the stores to make it more appealing to clients.
“We found safer new premises. We cleaned up the layout so that customers can find what they are looking for more easily. We also added 10 000 new costumes to our collections. We now stock the biggest selections of costumes anywhere in Johannesburg.
“Jods aims to be at the cutting edge of costume trends,” Ras said.
He added that a larger number of novelties were added to the store.
“Jods also had the biggest selection of mascot costumes in the country and we look forward to adding more,” Ras said.
He said that whether a client’s budget is R100 or R10 000 they will find what they are looking for at Jobs.
“We look forward to making Halloween 2021 more creative, more special and more entertaining than ever before,” he said.
For those who have not yet decided what they will be wearing this Halloween, Jods trading hours will be extended in the week leading up to Halloween.
The store will be open from 09:00 to 19:00 on Thursday, October 28 and from 09:00 to 20:00 on Friday, October 29.
Saturday, October 30 trading hours will be from 09:00 to 18:00 and Sunday, October 31 from 10:00 to 17:00.