South Africa launches its latest and most exciting e-commerce platform
Everyshop is a guided digital-first experience providing every shopper with a unique and tailored departmental shopping experience, intent on being a true disruptor in the e-commerce landscape.
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In March, the Everyshop website was made available to the public in a testing environment. Consumers were asked to explore and purchase during this period with some initial promotional offers.
The Covid-19 pandemic caused historic shopping habits to be broken and resulted in a worldwide e-commerce reset, which pulled forward a huge amount of future e-commerce adoption. Most shoppers were forced to experiment with online shopping for the first time.
The disruption on previous work, social, travel and shopping norms, together with the explosion of smartphone penetration and access to the internet, gave rise to significant online growth opportunities for retailers.
“JD Group, a division of Pepkor Holdings, already offers extensive online shopping to South African consumers through its retail brands that include Incredible Connection, HiFi Corp, Bradlows, Rochester and Sleepmasters,” said Peter Griffiths, chief executive officer of the JD Group.
“Immense know-how, e-commerce and logistics capabilities and infrastructure have been built up to provide world-class online shopping experiences with swift and efficient delivery options. “The opportunity to also offer South African online shoppers access to a vast array of other product categories resulted in launching a new exciting online retailer, Everyshop. “With the support of our existing retail businesses, we have partnered with some of South Africa’s most well-known and loved brands across several industries, including specialist electronics and appliances, furniture, fashion, footwear and DIY to deliver true value to the South African shopper. “
Everyshop’s customers will be spoilt for choice conveniently and affordably with access to the products that they need and the brands they love.
“We are proud to be part of Pepkor Holdings with its many trusted brands and combined, we are a diversified retailer of clothing, footwear, furniture, household appliances and consumer electronic goods. Now, even more is offered with Everyshop, our brand-new online platform.”
Griffiths said Everyshop is not only South Africa’s latest online retail platform but also a treat for all with a perfectly curated assortment of products, ranging from fashion and homeware to the latest tech and appliances.
“Everyshop loves brands and its shoppers, which is why it created a platform that houses the world’s leading brands, such as Nike, Apple, Revlon, Samsung and many more at your fingertips and to be delivered anywhere in South Africa.”
He said Everyshop also supports new South African entrepreneurs and already includes a wide range of local brands, such as Me&B, The T-shirt Bed company and Move Pretty to name a few.
“A journey through Everyshop is not only about shopping but also about finding complete solutions to specific needs. “Quick, affordable and reliable fulfilment is key to the success of any online retailer and Everyshop has this box ticked with a nationwide distribution network that includes two dedicated fulfilment centres and 15 large-scale distribution centres that position products closer to customers and offers faster, affordable fulfilment across a wide variety of merchandise from small high-value goods to large appliances, TVs, furniture and mattress bed sets. “
One of the next steps includes the onboarding of approved retailers as marketplace partners that will further enhance Everyshop’s merchandise offering. “The online platform offers consumers a wide choice of easy and safe payment options and more will be added in the upcoming weeks.
Everyshop aims to introduce many new consumers to online shopping through its mobile-first site design and easy-to-navigate website. “Through extensive market research and needs analysis, we have identified over 10 different shopper missions that make Everyshop the family destination of choice, to equip students returning and learning institutions, those still working from home and providing South African families everything they need for home and while travelling.
Get your discount now! Here is how:
As part of the launch, the online store invites consumers to register and they will receive a R100 discount code towards their first purchase of R500 or more. More information about this limited offer is available on its website.
It will also continue to grow its weekly promotional deals across over 25 categories and consumers can already make use of its “up to 30% off” offers on various categories. These offers can easily be found on the promotions page.