Attract new tenants in 2021
Landlords will need to ensure their rental property is attractive as possible to attract qualified tenants in the current market.
The South African rental market is suffering and is reflecting negative growth for the first time in over eight years, according to the PayProp Rental Index annual review for 2020.
Landlords will need to ensure their rental property is as attractive as possible to attract qualified tenants in the current market. Regional director and CEO of RE/MAX of Southern Africa Adrian Goslett largely attributed this decreased demand within the rental market to the record-low interest rates incentivising first-time buyers to enter the market.
“In many cases, the repayments on a home loan are lower than the rent one would pay on the same property. Landlords will need to bear this in mind when they set their rental amount,” he said.
To work out what a fair rental amount would be, Goslett recommended considering what the landlord is paying on their home loan to get an indication of what their tenant could be paying if they choose to purchase a home of similar value.
ALSO READ: St Patrick’s Day celebrated at Baby Steps
“Landlords could also use a bond repayment calculator, like the one found on BetterBond’s website, to find out what the repayments would be on a home of similar value. “If the rent the landlord is charging amounts to more than the tenant would pay on a bond for a similar home, then this will make the property less attractive to tenants,” he said.
Beyond setting an attractive rental price, Goslett suggested landlords invest some money into updating and fixing the home to make it more appealing to tenants.
“Right now, supply outweighs demand. We are no longer facing situations where landlords have multiple tenants fighting to have their application be the one that gets accepted. “Instead, landlords will need to make their homes as appealing as possible to ensure their listing is the one tenants select over the many other vacant listings,” he said.
As a last word of advice, Goslett said landlords should take the time to ensure professional photographs are taken of their home so the listing stands out online.
“More so than ever before, the house-hunting process begins online, so much so that our website statistics for 2020 reveal the traffic to our site has increased by 30.86 per cent when compared to 2019. “Landlords who do not take the time to ensure their property is marketed correctly online are dramatically decreasing the true marketing potential of their homes,” he said.
Also follow us on:
