GALLERY: New direction for Bokeh Festival

The Bokeh South African International Lifestyle and Fashion Film Festival are celebrating their fifth year and it promises to be the best this year. The media launch for the new festival took place on May 10 at Mercedes Benz Bedfordview and the media learned about the new aspects that were added to the festival.

Technology, music and design were added to broaden the horizon of creativity. Not only that, but the festival has found a new presenting sponsor in Savanna Loco.

“Savanna Premium Cider is pleased to be associated with the 2018 Bokeh South African International Lifestyle and Fashion Film Festival, a festival that strives to create a strong platform for local and international fashion and film designers,” said the brand manager of Savanna Loco Marshal Barends.

Also read: High fashion in Bedfordview

Bokeh will say goodbye to the headlining partnership with Mercedes Benz for the past four years.

The marketing director of Mercedes Benz Cars, Selvin Govender, said that the partnership with Bokeh is very much a continuation of their ongoing commitment to providing customers with added value.

“The relationship with Mercedes Benz has led us to this point where we can welcome a new direction to the festival as a lifestyle brand,” said Bokeh festival founder Adrian Lazarus.

Lazarus also mentioned that they will be adding exciting avenues to the festival such as the Bokeh fashion and Film TV.

Also read: Students’ fashion show a success

The Emerging Creative Talent Category has begun shooting. Young talent is encouraged to create short films with mentoring from Bokeh.

The previous year saw 600 film submissions from 58 different countries with more expected in 2018.

The ten Emerging Creative Talent films will be viewed at the gala events of The Bokeh SA International Lifestyle and Fashion Film Festival which will take place on September 20 to 29 in Johannesburg.

Submissions close on July 31. The winning team will win R50 000.