Bedfordview motor giants partner to boost road safety
Berenice Francis, group commercial executive at Imperial, said it was important for law enforcement to be visible during busy times of the year.
Imperial Road Safety, Hyundai Automotive South Africa and the Bakwena N1/N4 concessionaires have partnered once again to ensure road safety during the Easter holiday period.
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They launched a toll route concessionaires support programme at Hyundai Bedfordview head office on March 27.
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Berenice Francis, group commercial executive at Imperial, said it was important for law enforcement to be visible during busy times of the year.
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“Hyundai will hand over six vehicles to be used during the Easter period. The vehicles will be used as per needs,” said Francis.
“This is a great partnership because it is important for motorists to know they can get assistance when there is an accident or they have a tyre burst.”
Stanley Anderson, Hyundai Bedfordview sales and operations director, said road safety is paramount and every extra car they assist on the roads helps prevent and reduce accidents.
“If our own cars can reduce fatalities and injuries on the roads, that is a good thing for the country. This is the third year that we are involved in this initiative,” said Anderson.
Charmaine van Wyk, public relations manager for Bakwena, said the partnership was important for them because the N1/N4 route gets busy during this period.
“Ever since we started this initiative we have noticed a change in the behaviour of motorists.
“When they see police visibility along the route they obey the rules of the road and behave better. However, this is not just about law enforcement because they also assist motorists with their vehicles when they have broken down or when there is an accident.
“We work together with authorities to ensure the route is safe,” said van Wyk.
