Smiles for miles with Hamleys and Eastgate
The Eastgate shop is the fourth and largest Hamleys toy shop to open in South Africa.
Hamleys, the new toy shop at Eastgate Shopping Centre, will spread smiles with a #HamleysBBFF Donation Station, where pre-loved Teddy bears and new fluffy toys can be donated to the Smile Foundation.
The #HamleysBBFF Donation Station, where shoppers can place their teddy donation through the heart of the three-metre wire teddy, will be accepting donations for the Smile Foundation until March 31.
The Smile Foundation is a proudly South African non-profit organisation that provides reconstructive surgery for children with facial abnormalities and burn wounds.
Teddies have been an integral part of a happy childhood for centuries, and now science has backed up the benefits and shown that cuddling a teddy can assist with healing children who have experienced trauma in their young lives; trauma which is a sad reality in the lives of many South African children.
The Eastgate shop is the fourth and largest Hamleys toy shop to open in South Africa.
