Alex News’ Audience

Alex' Premium Audience

Alex News 49%
Daily Sun 16%
Soccer Laduma 9%
Alex Pioneer 6%

Average Issue Readership

25 000

Households

38 000

Shoppers

Wealth

LSM

Monthly Household Income

Unemployed 16%
Retired/ Student/ Housewife 18%
Employed 66%

Employment

Technology

Use the Internet in the Past 4 weeks

75%

Use internet “all the time”

Connect via 3G or similar mobile network.

Have a Cell phone

97%

Have a Smart phone

75%

Top Activities

Make Calls 96%
WhatsApp or smses 71%
Send emails 31%

Life Changes & Interests

31%

Have an interest in food, cooking and baking

31%

Have an interest in current affairs

23%

Have an interest in fashion & beauty

22%

Have an interest in Celebrities

Get the full report

To find out more about where residents of Alex are shopping and what they are shopping for download the full report

ROOTS 2019 METHODOLOGY

DEPTH & BREADTH OF CATEGORIES

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