Danone Southern Africa, which sponsors the world-famous Danone Nations Cup, has embarked on a new campaign, Day One with Danone that seeks to encourage correct eating habits for all children.
The campaign is an educational project that seeks to empower parents and children to make correct food choices to improve nutrition and well-being, said Leanne Keizer, the scientific and regulatory affairs manager at Danone Southern Africa
ALSO READ: The ANLFA is healthy, functioning and vibrant, says Morajane
“A healthy eating plan, which means consuming the correct amounts of vitamins and minerals, is of paramount importance in every aspect of a child’s life including building strength, promoting physical fitness, giving energy for optimal concentration and brain development.
“To compete globally, whether in the boardroom or on the sports field, South Africans must match their international counterparts thereby creating equal opportunities and, what many parents are not aware of is it all starts with good nutrition in our first years,” she added.
The campaign was launched on ‘Day One’ of the opening of schools in the country.
