Matrix ‘joins the charge’ with sponsorship of the bizhub Highveld Lions for another season

Matrix, a brand of MiX Telematics, which is a global provider of fleet and mobile asset management solutions, has announced its continued sponsorship of the bizhub Highveld Lions.

This marks the second consecutive year that Matrix is the associate sponsor in conjunction with the team’s naming rights sponsor and media partners.

“Given the success of last year’s sponsorship, the team’s success during the past season and the very strong brand association this holds for MiX Telematics, there was no doubt that this was a valuable sponsorship to pursue again this year,” said Grant Fraser, product and marketing director at MiX Telematics (Africa).

The domestic cricket season kicks off on 5 October and the Highveld Lions will play their first game against the Cape Cobras in the annual Sunfoil Series at the Bidvest Wanderers Stadium.

“There is no doubt that sporting organisations in South Africa are sternly reliant on the support of corporate South Africa to ensure we are able to deliver world-class teams and, to this end, we believe that Matrix has played a pivotal role in the promotion of the team and in driving crowds to the stadium to stand behind the team. We are very excited to have them on board again this year,” said Greg Fredericks, CEO of the Gauteng Cricket Board.

Through last year’s sponsorship, the company offered spectators special deals on its products and offered free Wi-Fi as part of the cricket experience at the Wanderers Stadium. Another initiative ensured that one lucky supporter could win R25 000 by catching a Matrix-branded ball, hit by a Highveld Lions player.

“This year will be no different, as we plan to implement many more exciting initiatives that create a unique experience for Lions supporters attending the matches. We are examining activities aligned to our sponsorship that is underpinned by experiential activities for the supporters,” said Fraser.

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