Sakhile Shabangu of the Creative Minds Movement in Alexandra, writes:
The decision to invest in a particular place is informed by, amongst other things, the cost and ease of doing business there.
Infrastructure plays a pivotal role when one considers where their business will be situated. It allows the business a fair opportunity to grow and prosper.
For instance, a business that is located in an area where the free-flow of people is uninterrupted has a higher potential of reaching more of the targeted market.
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Vice versa you find yourself reaching less clientèle if your business is situated in an area with an influx of criminal activities.
Product and service offering extends to your surrounding as a business. Potentials need to get excited when they visit your place of business simply because the surroundings are clean, welcoming, accessible and there’s a sense of comfort associated with the place.
Some of the businesses you find in Alex include salons, internet cafes, car-wash and automotive centres. Young entrepreneurs in Alex should always be in a position to be active in the different industries found in Alex and surrounding areas.
One of the ways to realise opportunities in these different spaces is to research and compare businesses in Alex with those outside of Alex with the intention of finding advanced solutions to propose to businesses in your area.
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At all different levels of trade, an entrepreneur needs to keep in mind the imperative role that research plays in assuring a successful undertaking. An important question to ask is how you can contribute into any of the industries that surround you.
I’d like to introduce entrepreneurs to a very helpful concept on their journey of entrepreneurship: Jobbing Backwards – looking back on a transaction or event and considering how one might have acted differently had one known then what one knows now.
Details: Sakhile Shabangu 071 972 9042; shabangusc@gmail.com; @Alex_Township
