Run Alex Athletics Club launches a Read Alex initiative

The Run Alex Athletic Club in partnership with Gomora telenovela, Shaka Ilembe and McDonald has launched a Read Alex initiative for the children in Alexandra to promote literacy and community engagement.

July 27, 2023

Alulutho Siboma 1 minute read

Some of the audience who attended the Read Alex launch pose for the pictures, as they show gratitude towards the initiative. Photo: Alulutho Siboma

The community of Alexandra is set to experience a literary renaissance with the launch of the Read Alex Club.

With a vast collection of books, facilities, and appropriate reading games, Read Alex will aim to promote literacy, foster a love for reading, and empower youngsters in Alexandra.

Some of the youngsters pose with Gomora actress Nandipha Khuboni (red jacket) at the launch of Read Alex. Photo: Alulutho Siboma

Junior director for Run Alex Siphiwe Nkosi said, “Today we are launching our Reading Club. It’s a programme that intends to get children in the habit of reading, loving books and studying.”

Leanne Khumalo, the executive producer of Gomora, a soapie on DStv and partners with Run Alex, said, “Gomora has been a proud supporter of Run Alex for some time, and we are really looking forward to also being on the journey supporting Read Alex. As a company, we are really passionate about supporting children and we will bring in guest speakers that will further support the children as the programme develops.

Some of the youngsters pose with Gomora and Shaka Ilembe actor Senzo Radebe (black jacket and hat) at the Read Alex launch. Photo: Alulutho Siboma

“We are hoping that with this initiative, the children will have a facility and space where they can come and read and study and also go to even after school to get the support they need to develop their intellectual capacity and understanding of issues through the reading of books.”

The launch of the Read Alex in Alexandra represents a significant milestone in the community’s journey towards knowledge, literacy, and community support, and one of the learners who will benefit is Kamogelo Mapheto who struggles to read English.

Leanne Khumalo, Thabiso Bapela, Nandipha Khuboni, Senzo Radebe and Siphiwe Nkosi at the launch of Read Alex to encourage the culture of reading. Photo: Alulutho Siboma

“Run Alex has helped me so much and today as they are launching Read Alex, this will help me improve my English because I cannot read English properly, “ Mapheto said.