Iketsetse Zenzele live on Alex FM
WalletWise radio drama Iketsetse Zenzele celebrates 11 years of educating South Africans about finance and catch its characters live on Alex FM.
Eleven years after its debut in 2013, WalletWise radio drama series Iketsetse Zenzele is back to help individuals tackle pressing money issues.
This multi-award-winning radio drama series will be aired on Alex FM and is sponsored by WalletWise, Standard Bank’s consumer finance education programme, and the series seeks to empower listeners to better understand their money.
The radio drama continues to tackle pressing issues facing South Africa in the wake of mounting inflation and the escalating cost of living. It addresses vital financial and life challenges, including responsible borrowing, savings, insurance, and home loans. It also aims to empower its audience with knowledge and practical guidance on issues, such as fraud awareness, alternative banking, and estate planning.
In Africa, storytelling has been notable in teaching lifelong lessons. Building on the story from last season, the new storylines are both interesting and relatable, providing great entertainment value. The various characters represent a cross-section of society, so listeners can identify with one or more of them, depending on their financial journey,” said Candy Dempers, managing director for Mediaheads360, who are writers and producers of Iketsetse Zenzele.
In an era of ever-evolving communication mediums, Iketsetse Zenzele, a combination of Setswana and IsiZulu which means ‘Do it yourself’, the radio series stands as a shining example of the enduring power of radio to captivate and educate audiences.
“Through its young, energetic characters, the drama shows everyday money challenges and encourages listeners to take charge of their finances by showing them how to start where they are on their financial journey and live within their means,” added Itumeleng Matlaila, who is head of brand and marketing for mass, middle, youth in South Africa, for Standard Bank.
This season opens with a bang – an invitation to popular Spijo’s all-white star birthday party. According to Spijo, you only live once! Will our characters succeed in learning any money lessons? Tune in to find out as Spijo and friends challenge you to look at your own relationship and understanding of money.
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