Innovative Pharmaceutical Association of South Africa celebrates World Patient Safety Day

CEO of the Innovative Pharmaceutical Association of South Africa, Bada Pharasi, tells patients and staff of the Unjani Clinic in Alexandra that medication without harm should be the standard.

Innovative Pharmaceutical Association of South Africa recently celebrated World Patient Safety Day with patients and staff of the Unjani Clinic in Alexandra.

As an advocate for ‘medication without harm’, the celebration was all about ensuring that medicines dispensed to patients was good for their health and also free from any harm that may afflict the patients.

The association believes member companies have a vested interest in ensuring that members of the public also use medicines safely this World Patient Safety Day.

Addressing patients and staff of the clinic, Bada Pharasi, CEO of the Innovative Pharmaceutical Association of South Africa (Ipasa), said this year’s theme focused on the threat of medication errors and medication-related harm to patients and health systems.

Pharasi said medicines were the most commonly used interventions in healthcare, yet inversely, unsafe medication practices and medication-related harm accounted for as much as 50% of overall preventable harm in medical care.

He said the Covid-19 pandemic, owing to the uncertainty and rampant disinformation surrounding it, triggered an increase in various unsafe medicine practices, including excessive polypharmacy, uninformed and often erratic self-medication, and most notably the off-label use of medicines [i.e. using a medicine for an indication other than that for which it was intended by the manufacturer].

“Ivermectin and hydroxychloroquine were incorrectly touted as prevention or treatment for Covid-19, leading to patients requiring medical attention and hospitalisation in some instances, after self-medicating with the drugs. Highlighting the importance of corrective and educational medication safety-related communication,” Pharasi added.

Pharasi said patients were key stakeholders in these effort to reduce medication-related errors and harm. “Tangible change is impossible without empowering patients and families to be actively involved in the safe use of medication.”

Ipasa issued the below list which it says constitutes advice and tips that patients should be aware of whenever receiving medicines:

“As an industry, there are various stringent checks and balances in place to guarantee that the medicines developed, marketed, sold and distributed by pharmaceutical companies comply with all the additional legislation, rules and regulations governing drugs and healthcare.

Delaine De Bruyn of the Innovative Pharmaceutical Association of South Africa addresses patients and staff of the Unjani Clinic in Alex on World Patient Safety Day.

“International bodies such as the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA), and domestic ones such as the Marketing Code Authority (MCA), with which Ipasa is affiliated, are integral,” Pharasi said.

He said the South African Health Products Regulatory Authority (SAHPRA) plays a critical role in patient safety too, as an enabler of access to safe, effective and quality health products in South Africa.

In 2021 the regulator launched the Med Safety App for the self-reporting of suspected adverse drug reactions. The app is recommended for both patients and healthcare professionals and is an invaluable tool for creating an awareness of medicines, their potential adverse effects and pharmacovigilance.

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