ALEXANDRA -– We are taking initiatives to ensure the brand continues to shine even after the death of its founder, says Ole Ledimo.
Area managers from various Pep stores in Gauteng also graced the launch of the collaboration between their store and Loxion Kulca. They are Itumeleng Mahlatsi, Natasha Pienaar, Thami Fina and Lydia Mkhabela. Photo: Zanele Siso/Zanephoto
Alexandrians may soon be able to purchase their favourite Loxion Kulca street attire when the Pep store in the Freedom Supermarket building reopens for business following the July looting.
Pep group’s chief executive for marketing Beyers van der Merwe is excited about their collaboration with street wear brand Loxion Kulca. Photo: Zanele Siso/Zanephoto
The tenant store was one of those razed to the ground when the entire building was set on fire after the looters had done their ‘business’ during the looting mayhem that gripped Gauteng and KwaZulu-Natal.
Area managers from various Pep stores in Gauteng also graced the launch of the collaboration between their store and Loxion Kulca. They are Itumeleng Mahlatsi, Natasha Pienaar, Thami Fina and Lydia Mkhabela. Photo: Zanele Siso/Zanephoto
This follows a collaboration between Pep stores and the famous Soweto brand, which was started by township fashion pioneer and brand founder, the late Wandile Nzimande who passed away early this year. The collaboration will also see the brand available at selected Pep stores nationwide.
Loxion Kulca general manager Gideon Abrahams and his creative director Ole Ledimo at the launch of their collaboration with Pep stores. Photo: Zanele Siso/Zanephoto
Pep group’s chief executive for marketing Beyers van der Merwe said rebuilding work was still in progress at the site.
Area managers from various Pep stores in Gauteng also graced the launch of the collaboration between their store and Loxion Kulca. They are Itumeleng Mahlatsi, Natasha Pienaar, Thami Fina and Lydia Mkhabela. Photo: Zanele Siso/Zanephoto
“We not sure when it might reopen but the store is one of those selected to carry the brand,” he said at the launch of the collaboration.
Some of the guests that graced the launch of the Pep and Loxion Kulca collation were Licia Motsepe, Sophie Ndaba and Ntombeningi Sithole. Photo: Zanele Siso/ZanephotoSome of the guests that graced the launch of the Pep and Loxion Kulca collation were Licia Motsepe, Sophie Ndaba and Ntombeningi Sithole. Photo: Zanele Siso/Zanephoto
Brand creative director of Loxion Kulca, Ole Ledimo said they had taken the baton to push forward the fashion legacy left by Nzimande and the collaboration with Pep stores was one of those initiatives to ensure the brand continued to shine.
Pep group’s chief executive for marketing Beyers van der Merwe is excited about their collaboration with street wear brand Loxion Kulca. Photo: Zanele Siso/ZanephotoLoxion Kulca general manager Gideon Abrahams and his creative director Ole Ledimo at the launch of their collaboration with Pep stores. Photo: Zanele Siso/Zanephoto
