KFC adds hope for hungry of Alex
ALEXANDRA – Nel says the fast-food outlet needs to scale up its efforts to meet the growing demand on the ground.
The KFC Add Hope initiative that fights hunger in various communities in the country has donated 25 000 additional meals additional to various charities in the township since the outbreak of last month’s wave of looting.
KFC has pledged a further one million meals in response to shortages being experienced in Alexandra and other parts of Gauteng and KwaZulu-Natal and these will be delivered soon.
Speaking in an interview with Alex News, KFCSA corporate social investment manager Andra Nel said the current one million meals was over and above the earlier donations of another batch of one million meals made earlier in its ongoing fight against hunger in various communities.
In Alexandra, as part of KFC Add Hope’s annual feeding program Afrika Tikkun’s Phuthaditjaba Centre received 288 999 meals, the Boys and Girls Club 21 381, and Rays of Hope Aftercare Centre 142 632.
Nel said the meals were being distributed by partners on the ground to those most affected by the recent unrest and looting. This included a number of Early Childhood Development Centres and schools, as well as victims that suffered losses due to winter fires. The meals sustain a typical family of four for two weeks.
“This is an evolving situation, the unprecedented scale of which has required us to scale [up] our efforts by the week as much as possible to meet the need on the ground,” said Nel.
The confluence of schools and business closures during the latest pandemic lockdown, coupled with job losses following the rioting, and the increase in food prices due to shortages, have placed many already hungry families in a truly dire position, Nel added.
Started in 2009, the KFC Add Hope initiative provides more than 30 million meals per year to more than 150 000 children daily and supports more than 140 different NPOs.
