FoodForward SA partners with Food Lover’s Market to feed the hungry
JOBURG – All Hunger Month products will be clearly marked in Food Lover’s Market stores
Fresh produce retail, Food Lover’s Market, is launching the fifth consecutive Hunger Month campaign in partnership with Tru-Cape Fruit Marketing, Simpl Juice, Westfalia avocados, Crest Shelf potatoes and onions and ZZ2 tomatoes.
The month-long in-store campaign is aimed at encouraging consumers to contribute a meal to FoodForward SA by purchasing partner products in any Food Lover’s Market nationwide. The contributions will go directly to feeding the vulnerable and bring awareness to the challenges poor South Africans face.
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Kate Marais, CSI manager for Food Lover’s Market said, “We hit our target of feeding 1-million South Africans in 2020. We would love to meet and exceed that total this year. With 30-million food-insecure South Africans, of which 14-million go to bed hungry every day, it’s easy to understand that hunger and food insecurity is a very serious issue in our country.
“Through our partnership with hunger-relief organisation, FoodForward SA, whose main focus is reducing hunger in South Africa by safely and cost-effectively securing quality food for those who need it, we drive awareness and do extensive fundraising during Hunger Month. However, this is part of our ongoing year-round support of this and other organisations – we are constantly seeking ways to address the terrible scourge of hunger in South African communities,” said Marais.
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Andy du Plessis, managing director of Food Forward SA said, “We are very proud to be part of the fifth consecutive Hunger Month campaign. The initiative not only provides us with critical support to provide over 1-million meals to half a million vulnerable beneficiaries across the country, but it also provides Food Lover’s Market customers an opportunity to play their part in helping to address food insecurity in a very practical way.”
Managing director of Tru-Cape, Roelf Pienaar said, “As growers of food we are acutely aware of the role we play in providing healthy food for South Africans and for people in 105 countries around the world.
“We could not have made the process of giving back any easier. The partner products we have selected are pantry staples and these have been hand-picked to make it easy for consumers to get involved by including them in their normal shopping basket. All Hunger Month products will be clearly marked in Food Lover’s Market stores – we would like to encourage consumers to shop with intent during the month of May,” concluded Marais.
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