Rama inspires South African families to make smarter breakfast choices

The theme for this year’s National Nutrition Week 2018 is: “Breakfast – the best way to start your day!” and Rama proudly supports this theme in line with its commitment to making a nutritious breakfast an everyday reality for all South African school children.

According to the Department of Health, studies indicate that around 19 per cent of South African children aged 10 – 14 years skip breakfast before going to school and globally, up to 30 per cent of children, adolescents and adults regularly skip breakfast. Even with the best intentions, parents often struggle to provide a morning meal that can make all the difference in their child’s day.

But, a recent white paper study commissioned by Rama found that eating breakfast improves overall diet quality, assists in weight management and promotes a healthy lifestyle. The right morning meal has been proven to improve children’s concentration at school and give them more energy to participate in class.

This is why Rama in partnership with the Department of Education launched the Good Breakfast Schools Programme in 2017, teaching children the value and make-up of a good breakfast so they can be at their best every day.

Already Rama has reached 277 007 children in 360 schools in Eastern Cape and KwaZulu-Natal and will expand the programme in 2019 to include more regions and ultimately reach more children.

This year Rama partnered with ProVerb and the Good Breakfast ambassadors – TV sports anchor Carol Tshabalala and Kaizer Chiefs defender Tsepo Masilela. Together they have been on a mission to inspire South African families to make smarter breakfast choices to ensure they start the day right. These heroes are living proof that a better future starts with a good breakfast!