SAB offers free billboard advertising for entrepreneurs
JOBURG – South African Breweries (SAB) is offering free billboard advertising for entrepreneurs on its billboards along Jan Smuts Avenue in Johannesburg.
Local entrepreneurs are being given a unique platform during Global Entrepreneurship Month to showcase and promote, at no cost to them, their businesses on an electronic street billboard constructed by the South African Breweries (SAB).
SAB is offering small and medium businesses (SMME’s) free advertising on the billboard beginning 10 November until early December. The entrepreneur’s business name, business service description and contact details will be
featured on the billboard and looped over the duration, providing the opportunity to increase the visibility of their business and business opportunities.
The billboard, constructed using 3 360 light bulbs at a cost of more than R1,2 million, will be visible when driving down Jan Smuts Avenue, towards Johannesburg, one of Johannesburg’s most traffic-dense areas. The billboard has the potential to be seen by approximately 5 500 people per day and more than 1,3-million people per month.
Measuring three metres by 12 metres, the billboard will feature over 5 000 entrepreneur’s businesses, the vast majority being SMMEs, many of which have never had the opportunity to advertise their business on this scale.
“SAB has been actively involved in encouraging entrepreneurship in South Africa and supporting small to medium businesses, particularly youth-owned businesses, for more than 20 years. Through our interaction with entrepreneurs and a multitude of experts in the area of entrepreneurship, we have a good handle on the many challenges faced by entrepreneurs and how to help overcome these.
“One of these challenges is the ability to raise awareness of their business and being able to market it adequately when, more often than not, they are financially constrained. The SAB Entrepreneurship billboard offers these businesses advertising at a scale they would not ordinarily have the resources to achieve by themselves at their current level of operation,” said Andrea Quaye, vice president for marketing at SAB and AB InBev Africa.
The billboard is part of SAB’s commitment to backing local entrepreneurs and creating 10 000 jobs in South African over five years by 2022.
Details: Azure Janneker 079 505 6966; Azure.Janneker@za.ab-inbev.com
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