The consequences are catastrophic. 89% of sales conversations are deemed a waste of time by corporate decision makers. Buyers are saying they are doing almost 60% of the job salespeople used to do, and more that two thirds of qualified opportunities are ending in no decision. Clearly, the relevance of salespeople is in question. Yet when salespeople do align to the changing expectations of the customer – customers are saying the experience with the salesperson becomes the number one reason they buy and remain loyal.
So what do these customers want? They want someone to help them differentiate the value of the offering, educate them on new issues and outcomes and assist them in navigating both the external and internal complexities of change. Customers don’t want a talking brochure or a Spanish inquisition – they want someone who understands their challenges, that can reduce their chaos – not add to it. They want a Sherpa – a trusted advisor with insights.
Bookings Call Wendy Ann on 083 655 2813 for more info click here
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