Buy local, urges Trade and Industry Minister
JOBURG - Buying locally manufactured goods and products will go a long way in creating jobs in South Africa, Minister of Trade and Industry Rob Davies said at the launch of the Buyback SA Campaign in Sandton, Johannesburg.
The campaign is an initiative of the Department of Trade and Industry, Manufacturing Circle and Proudly South Africa.
It includes an advertisement which will be flighted on national television networks in support of localisation and the manufacturing sector.
“Today we are launching the first phase of this campaign before the festive season because we want to impress upon consumers and stakeholders in the private and public sectors the importance of buying locally manufactured goods and products,” said Davies.
He added that South African manufacturers were known for manufacturing goods and products that were of good quality and were obtained at a good price.
“We want to encourage people to buy these products because this has significance in terms of job creation, revenue generation and service delivery improvement,” he said.
The cost of the advertisement of the campaign, which features veteran actor John Kani, was shared by the private and public sector.
“This is a clear sign of the close working relationship that is in the process of being built between government and industry, and one that we think can be strengthened and deepened in a number of ways,” explained Davies.
He added that ‘buying local’ was primarily aimed at companies supporting local manufacturers, especially large retailers with large procurement budgets and supply chains.
