Add Hope campaign launches
JOBURG - KFC has launched its Add Hope campaign in which customers will make a R2 donation towards feeding hungry children in South Africa.
More than R2 million is expected to be raised during KFC’s Add Hope campaign during the month of October.
The money will be used to buy food for South Africa’s vulnerable children.
KFC Africa managing director, Doug Smart said at the Add Hope launch that the company’s Colonel logo would be replaced with the smiling faces of children for the duration of the campaign. These faces will represent the children that benefit from Add Hope with money raised from a R2 or more donation from the food outlet’s customers. “This extraordinary move reinforces KFC’s long-term commitment to end child hunger in South Africa,” he said.
Since its launch in 2009, Add Hope has raised more than R183-million towards feeding hungry children. “KFC’s Add Hope campaign brings our brand, customers and staff together to make a difference, as we strongly believe that a hungry nation can never be a growing one.”
According to statistics, more than 12-million South Africans, which is a fifth of the country’s population, go hungry every day. The majority of that figure are said to be children, women and the elderly.
The company will partner with more than 90 beneficiary organisations across the country, including early childhood development centres, children’s homes and schools feeding programmes to feed more than 40 000 children every month, Smart said.
Caption: Afrika Tikkun children of the Wings of Life Centre in Diepsloot perform at the launch of Add Hope.
Caption2: KFC Africa managing director Doug Smart speaks at the launch of Add Hope.
