Absa renews partnership with PSL
JOBURG - Absa renews its sponsorship of the Premier Soccer League for a further five years with exciting additions of rivalry games.
After a long-standing partnership of 10 years, Absa has renewed its sponsorship of the Premier Soccer League (PSL) for a further five years.
The chairperson of the PSL, Dr Irvin Khoza and the group executive of marketing and corporate affairs at Absa, Bobby Malabie announced the new deal. To celebrate this milestone achievement, Absa has launched the new and exciting 2017/18 Absa Premiership Woza Nazo campaign.
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“The last 10 years of this partnership have demonstrated that for a relationship to enjoy longevity, both sides must have common goals that glue them together,” said Khoza. “As we renew for a further five years, we would like to thank Absa for their trust and confidence in the PSL as the best vehicle for their message to millions of people.
“As we continue with the sponsorship, we do know that for this partnership to remain impactful, it cannot be business as usual, we have to continuously innovate to remain relevant.
“We are therefore excited about some of the innovations coming up in the 2017/18 season known as the Absa Premiership Rivalry weekends.”
Absa is setting the stage for players to bring on the magic and for the fans to bring the noise through the Woza Nazo (Bring it on) rivalry matches such as fixtures between city rivals, historic rivalry and David versus Goliath.
The season will see the 16 Absa Premiership clubs battling for the R10-million winners’ cheque of the championship. The league kicks off on 18 August with defending league champions Bidvest Wits playing Cape Town City at the Bidvest Stadium.
A day later will see the start of the Absa Premiership Woza Nazo campaign when SuperSport United welcome cross city rivals Mamelodi Sundowns to the Lucas Moripe Stadium for the Tshwane derby.
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“The new Woza Nazo campaign is going to create huge excitement from the stands to the field of play,” said Malabie.
“We believe rivalry is the force that makes the game better and we at Absa are going to make it better this season.”
- The other 2017 Absa Premiership Woza Nazo fixtures are:
- Tshwane Rivalry 19 August: SuperSport United v Mamelodi Sundowns; Lucas Moripe Stadium
- Cape Town Rivalry 30 September: Ajax Cape Town v Cape Town City; Cape Town Stadium
- Soweto Rivalry 28 October: Kaizer Chiefs v Orlando Pirates; FNB Stadium
- David v Goliath Rivalry 25 November: Chippa United v Mamelodi Sundowns; Nelson Mandela Bay Stadium, Port Elizabeth
- Free State Rivalry 9 December: Bloemfontein Celtics v Free State Stars; Dr Molemela Stadium, Free State.
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