A LEGACY show and one unique to South Africa is the annual Rand Show, taking place over the Easter weekend next year and it is taking things up a few levels.
Celebrating 126 years in existence next year promises to be six times better. The new look and feel has a spunky touch full of colour, fun and thrilling excitement.
Keeping in line with the power of six, it will be held over six days with six vibrant zones to discover.
The man behind all the ideas and the energy is the CEO of Johannesburg Expo Centre, Craig Newman.
“I don’t want to take the credit for the fact that this is all my ideas, absolutely not. This year we have a really dynamic team. Everyone is on such a vibe and so excited about what’s to come. We started the whole move of re-branding the Rand Show last year, but this year we have brought in a whole lot more new energy, new ideas, colours and the enthusiasm.
“I can feel the change. To prepare for next year, we took a listen to the visitors and found out what they wanted and that’s an important ingredient to a successful show. We embarked on a journey to refresh the brand and ensure that we offer more than what we have ever offered before. The Rand Show is actually your Rand Show, hence the hashtag #MyRandshow.”
The visitors spoke and they listened. Here are six reasons to visit the Rand Show:
• Make new memories and discover more.
• It’s a family affair so no one gets left behind.
• Quality and exceptional products on offer.
• A very unique experience.
• Targeting more and different audiences and lastly.
• Making the Rand Show yours with the hashtag #MyRandShow.
And if these six reasons are not enough to get you there then the six new zones will get you going on an adventure. Think of it as an experience.
One for the whole family – experience the Play Zone, meet your favourite icy characters from Frozen 2, find your superpower or train to be a superhero.
The next zone is a personal favourite – the Foodie Zone. Business development manager for this popular zone, Sihle Dube, mentioned what the visitors can expect.
“We are going to have the Jacaranda Clash of the Kitchens. A very exciting new feature is a Gin Bar with different kinds of gin, the most important thing is that it will just be a taster to buy the bottle afterwards. We’re also introducing an organic farmers market with a whole range of goodies. We’re going to bring different things, different food and different styles because it is something new. We’re excited. I know the Foodie Zone will be the best one,” said Sihle.
Influencers will be able to enjoy the Lifestyle and Retail Zone with Suzelle DIY, while thrill seekers can visit the Outdoor Zone and Entertainment Zone with a variety of live performances by SA talent and the exhilarating Ndlovu Youth Choir. Lastly the SA Zone is one to look out for with a number of departments visiting and Gauteng attractions. An added bonus is that you can get your South African Smart ID right at the SA Zone.
