This season, the KFC Mini-Cricket programme returned to the field with a Mega festival which took place across the country on the 20th of August 2022.
The season’s return coincides with the 14th anniversary of KFC’s sponsorship of the programme that keeps kids engaged in after-school activities and teaches them not only the fundamentals of cricket but also helps them explore and develop life and social skills.
KFC Marketing Manager Brand and Purpose, Andra Ferreria Nel said, “Today’s KFC Mini-Cricket Mega festival was a great example of how sport creates a platform to level the playing field for our children and unite communities across the country. We are proud to be a partner in cricket that affords our youth with an opportunity to play the game they love and gives them level playing fields to achieve their dreams.”
Through the dedication of the KFC Mini-Cricket coaches and coordinators, the kids once again got an opportunity to play the sport they love and create new friendships.
This year the programme celebrates 40 years, which translates into many years of unearthing some of the best talents in cricket and creating real sports fans of the game.
For more information on the KFC Mini-Cricket programme, click HERE.
