TURFFONTEIN – Non-profit children’s organisation Cotlands kicked off its heartfelt campaign in February, the month of love.
This new campaign aims to raise awareness for the importance of emotional development in a child’s life, and how play helps to build the bond between parent/caregiver and child.
Cotlands created five unique badges that are fun and stylish to wear. Each badge sells for R5. All proceeds go to Cotlands, which provides early childhood development in under-resourced communities.
“We hope that through this campaign we raise awareness for the importance of bonding between mother and child. We also aim to raise funds for our work with vulnerable children and their caregivers,” said Cotlands CEO Jackie Schoeman.
“This campaign is a wonderful way for us to share the love and spread the word that children need love to thrive in later life,” added Schoeman.
The badges, that have the words: Play, Love, Laugh, Learn and Keep Calm, are a trendy way of publically displaying your support for children’s rights. Cotlands encourages schools and community groups to get behind the initiative and support children in need.
To join the campaign you need to purchase your badge online. For purchases of 100 and more delivery is fee.
To purchase a badge, visit www.cotlands.org or contact Sharon Smith on 011 683 7201 or email her at sharon@cotlands.org
