Alcatel’s new ‘game changer’ raises eyebrows

JOHANNESBURG – ALCATEL ONETOUCH revealed its new IDOL ALPHA in Sandton on Tuesday July 1, with a number of business partners and clients attending the prestigious event.

Southern Africa’s country manager Ernst Wittmann said: “It is such a great moment to announce that the Idol Alpha is in South Africa! It really is a top contender and we hope to take the market by storm.”

The IDOL ALPHA knows how to reveal its intuition: a simple gesture to refuse a call. When the phone rings on the table, all it takes is to turn it over on its Soft Gold or Slate frame and continue on with the conversation, without interruption. No fumbling to press a button or scrambling to make excuses.

These are just a few of the features that consumers will adore in the IDOL ALPHA, as they seek Smartphones that are well-designed, refined and make a unique statement about their personal style. In addition, consumers will be reassured that the premium design and high performance do not come at a premium price.

Phone as fashion

For more users, a Smartphone is more than a device, it is a fashionable object; it forms part of their look and part of their style. This is why ALCATEL ONETOUCH designed the IDOL ALPHA with such pure and distinctive lines.

Lovers of fine craftsmanship will appreciate the simple concept behind its design: put the high-end ALCATEL ONETOUCH technology into an elegant Smartphone.

Out of its black velvet bed, the phone feels soft to the touch thanks to its sleek aluminium frame, rounded edges and seamless mirror-like screen.

The IDOL ALPHA has no buttons to mar its surface. Just a black crystal touch panel that vibrates at your command when changing functions. Beautiful and yet tough, it features Dragon-trail Glass, which protects it from scratches and shocks.

The creation of a classic

The wafer-thin 7.5 mm frame glows from beneath: it seems as if it’s floating in midair. With a generous but reasonable 4.7” high-definition screen, the IDOL ALPHA slides easily into a pocket or pocketbook. The fully integrated camera offers 13 megapixels for super sharp images.

The IDOL ALPHA owes its ingenuity above all to a close collaboration between the ALCATEL ONETOUCH marketing, design and production teams.

What is the recipe for the IDOL ALPHA? Unite the hottest trend forecasters for appeal, the top talented and creative designers for shape, and the most ingenious engineers skilled in latest technologies to ensure performance all in the same room. Second, close the door and let co-innovation grow.

The final step include opening only when the perfect Smartphone design is concocted, free of complexities and irresistible to the user. Nothing is superfluous, only the essentials stay.

As technology dematerialises, users tend to favour interfaces and devices that evoke positive emotions. ALCATEL ONETOUCH therefore aims to deck out its high performance technology capabilities.

The development team concentrated on the sensory experiences, studying user needs for days, weeks and months. ALCATEL ONETOUCH, above all, had the aim of creating a beautiful object, making sure to use the finest materials and applying an uncompromising attention to detail.

Unique features for unique consumers

For example, let’s look at the LED-equipped translucent bands above and below the screen: the phone lights up to notify you of calls and messages with elegance and discretion.

The technical challenge of implementing this feature in such a thin frame was not inconsiderable; but the result was well worth the effort.

Watch the video of the IDOL ALPHA here:

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