WATCH: Shoppers storm stores on #BlackFriday2019

THIS Friday marks the official start of the festive season shopping and South Africans are taking full advantage of the specials.

Black Friday is known as an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November.

Most stores offer highly promoted sales on Black Friday and open very early, such as at midnight, or may even start their sales at some time on Thanksgiving

WATCH: Twitter videos below of the Black Friday madness that took place this morning:

Always buy things you need 😂#BlackFriday2019 pic.twitter.com/ttaTuKYLts

— Thembani (@Thembani_E) November 29, 2019

Please Be Safe South Africa
SHOP SAFELY 😓😐😱 Some Got Through The Window Door.#BlackFridayME #BlackFriday2019 #BlackFridaySA pic.twitter.com/1G9VpEFjE5

— #AirtimeData (@AirtimeData) November 29, 2019

https://twitter.com/realrobinhood18/status/1200304302553616384

people are going to hurt themselves on a special that started on monday #BlackFriday2019 pic.twitter.com/yuZg91252S

— 🎄JB Swagg🎄 (@JBSwagg4) November 29, 2019

https://twitter.com/CassandraRules/status/1200187857253654529

Game, South Gate: Employees prepare before the opening at 12am, as customers will take advantage of the #BlackFriday sales.
Video: Itumeleng English/@AfriNewsAgency (ANA) pic.twitter.com/bpr27kQtLq

— IOL News (@IOL) November 29, 2019

TVs seem to be the hot ticket at the Game store in Gateway mall #BlackFriday2019 #BlackFridaySA @TimesLIVE @yasantha pic.twitter.com/9rZIcO2dne

— Lwandile Bhengu (@Lwandi_N) November 29, 2019

THEY’RE READY #BlackFriday Shopping in 5..4..3…@6abc pic.twitter.com/vbxk3HKuCy

— Maggie Kent (@MaggieKent6abc) November 28, 2019