Youth from Tsakani to launch their digital magazine

The local magazine is the brainchild of Steven Rakgoadi and business partner Nduduzo Khubeka.

Tsakani – An online magazine called Rubble will officially launch its website in August.

It focuses on empowering black communities.

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“The magazine was supposed to have been launched two years back, but we waited on people who promised to give us funding to date.

I then took it upon myself to start this year, in January.

Luckily, we were able to publish our first issue,” says Rakgoadi.

He studied graphic design at College SA and Shaw Academy and went to study digital marketing at Digify Africa in partnership with Facebook Africa.

The magazine is named after the statement ‘rubble from the dust’.

“The name came up from Nduduzo Khubeka, as it is famously known that the finest diamonds are found from the rocks.

At the moment, we are utilising our Facebook and Instagram pages to upload links where our readers can download our monthly issues.

From August, we will be up and fully functional,” he says.

He says there is a gap in the market for locally produced content showcasing the ‘kasi’ lifestyle.

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“The magazines we had locally that are proudly “kasi” were not informative and that’s what people deserve.

We give platform to people who are entrepreneurs, owners of small businesses, creative individuals and instapreneurs who need the exposure to get their businesses recognised.

When we started putting the content together, our readers also pointed out that they have interest in both local and international news, which is something we now include in our magazine,” he adds.

They managed to interview actress Mbali Enhle for their first issue.

“Our aim is to create youth employment and penetrate the global market.

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I truly believe we are on to a good start and I am feeling very positive.

Our target in mainly the youth from the age of 16.

Our biggest challenge at the moment is getting advertisers as most businesses are not functional due to the Covid-19.

Getting a proper workspace because all the work we do is virtual.

Working from home without proper equipment is really challenging at the moment,” he says.

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