The Future of Rugs – Order Online with 2 clicks.
Running from store to store, shopping centre to shopping centre, is slowly becoming a thing of the past, as time-strapped consumers take to the internet to browse items from the comfort of their homes, and comparing a host of options at the click of a few buttons.
Never has this been truer, than now, during a worldwide pandemic, where many consumers, who otherwise have never shopped online before, have been forced into this mode of shopping due to their fear of contracting the virus in a crowded community space. Noticing this new trend, Dial-a-rug, saw the perfect opportunity to launch their online rug store, catering for this new breed of consumers, who want the experience of retail shopping, without the hassle of leaving their homes.
Taking their lead from this trend, the brand launched in the last quarter of 2020, and ditched the idea of launching their brand via the traditional retail model, of renting space within a mall, and opted for a purely online store, bringing consumers what they wanted, with the convenience of home delivery.
Hedging their bets on this model, they begun the process of importing a host of rugs from around the world, through their network of reputable manufacturers and dealers, and with the reduced costs of bringing the goods to the market via their online concept, they have been able to launch top quality ranges at affordable rates to the South African consumers, for their homes or offices.
This bet has certainly paid off, and here is some insight into their best sellers.
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The Remix Range
A sustainable collection mixing an ultrasoft multicoloured, recycled polyester pile with a cool look construction, the Remix range offers a unique high-low structure and adding a sophisticated 3D-effect to every design. The combination of the richness in colour strengthened by the lush sheen and the visual relief effect, is what makes the Remix Range stand out. This supple rug collection, offers blends of cool cream warm brown, beige and light grey, are non-shedding and will certainly add a touch of sustainable glamour to every room.
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The Refold Range
When viewing or purchasing this range, you’ll be forgiven for thinking that you’re looking at a Persian rug, as many of the designs within this range stem from classic Persian designs and motifs, but this rug is far more than that. QA-CER certified, the Refold Range offers a sustainable, foldable soft-coloured, traditional indoor rug, with a worn-out faded look. Sustainable, because they are made from recycled cotton production waste, this range is highly durable, stain resistant and non-shedding, ensuring easy maintenance, and therefore a long-lasting enjoyment. Thanks to the innovative low pile weave construction, the Refold Range are – as their name suggests – perfectly foldable and very light-weight, making them perfect rugs for home or even on the go. The wide range of trend forward vintage designs in soft, pastel colours will certainly re-boost every interior décor.
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The Daisy Range
Perfectly suited to the South African outdoor lifestyle, this range of outdoor rugs is perfect for any entertainment or patio area. A luxurious soft 2-colour quality loop, containing a subtle nature-based cream, combined with an accent colour in rich texturized & contemporary designs, the Daisy Range will offer a sense of flair to your outdoor space. Suitable for both indoor and outdoor use, this range is UV treated, mildew resistant, and incredibly easy to clean, making it the perfect rug for your home or office.
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The Abelia Kazak Range
Originating from Turkey, the Abelia Kazak range epitomises the classic Turkish looks, with its use of strong reds, blues, beige, and black designs. These machine made rugs, developed from 100% polypropylene, combine modern stripes with classic designs, creating an elegant masterpiece. Specifically designed for indoor use, these rugs offer a Persian-esque look, adding a historic touch to the areas in which it is placed.
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The Maple Range
For those looking for a quality, durable rug, that is non-shedding, the Maple Range is perfect. Made from 100% polyester microfibre, the pile of this rug is unrivalled in softness, and offers a subtle, velvety sheen. The warm-trend right colours of the Maple Collection, offering both neutral blends and exciting, ethnic inspired designs with a modern twist, will certainly boost every type of décor.
Why go from store to store, when you can shop from the comfort of your own home?
Visit the Dial-a-rug website today, and view their vast range of collections to find the perfect fit for your home or office today.
