Starting and building a business is already a daunting task, but once successful, the idea of extending the business to new locations can be even more daunting.
Going through the exercise of finding a second (or third or fourth) successful location can be difficult, and something that not all business owners have the time or energy to embark upon. There are many questions to ask – how do you know your brand will be successful in a new location? How do you translate what made your first location successful into success somewhere else? What if people in the new area don’t know what your brand is about, or what you offer? Facing challenges such as these can be the reason many business owners decide against expansion, effectively limiting their growth potential, and the opportunity to create a bigger network of clients.
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Investing in a franchise, however, can help overcome most of these challenges, simply through the brand recognition that is already in place amongst clients. Choosing a franchise means choosing an existing brand that already has a loyal following, with many years of research having gone into what makes the brand successful across numerous geographies, client profiles and service offerings.
In the nail and beauty industry, this is particularly important. With so many fly-by-night operations, it is important for clients to be able to rely on a brand. New business owners who decide to buy into a franchise have the benefit of tapping into an existing network whose brand is already in place, which means that a lot of the hard work of establishing a reputation is already done.
The Tammy Taylor Nails brand is already well-established in South Africa, having been brought to our shores in 2013 by President and Founder of Tammy Taylor Nails South Africa, Melany Viljoen. With over forty Tammy Taylor Nails salons already operating country-wide, any prospective salon owner can rest assured of extensive support, which spans a range of services, including scouting for the perfect location.
Choosing a Tammy Taylor Nails franchise also means access to the very best products imported from the USA, which are FDA-approved and hypoallergenic, making them suitable for even the most sensitive hands. The brand has a long history in the USA, having been started by Tammy Taylor in 1983, and the products benefit from years of extensive research and product testing.
Owning a Tammy Taylor Nails salon means joining a family of like-minded entrepreneurs who see the potential that the brand offers. It also means having access to only the best training for nail technicians and beauty therapists, through the Tammy Taylor Nail Academy. Each technician is trained by master educators, who in turn have been trained by Melany herself, ensuring only the best service for the clients of every salon in the network.
Salon owners also reap the benefits of all the marketing and advertising conducted by Tammy Taylor Nails South Africa, ensuring that Tammy Taylor continues to be the salon of choice for discerning women across the country, who are looking for that special combination of personal service, excellent quality products and skills, and a salon experience second to none. Tammy Taylor Nails South Africa understands that women want to be treated like queens, and their salons echo this in every detail, making owning a Tammy Taylor salon a worthwhile and savvy investment for anyone wanting to enter the nail and beauty industry.
Visit the Tammy Taylor Official website now for more info about starting a high end salon franchise.
