Local News 18.10.2013 06.00 am

Another sponsor pulls Safa support

Image courtesy stock.xchnge
Hardly a week after the football mother body lost its backing from banking giant Absa, Puma has announced its no longer the association’s technical sponsor.

“Puma can confirm it exercised the right to terminate its technical and licensed partnership with the South African Football Association,” Puma said in a statement. “Following match-fixing allegations made against Safa, along with inappropriate responses from within the organisation including the suspension of senior officials, Puma terminated the contract with immediate effect.”

The sports apparel giant started its partnership with Safa in 2011 in a deal expected to run beyond the 2018 World Cup. Puma also mentioned a breakdown in communication with Safa as another reason for pulling support.

“Puma abides by a code of ethics in its business operations and expects its partners to adhere to the same values.”

With Absa and Puma having pulled out, Safa are now left with South African Breweries (SAB), who have a contract with the mother body until 2017, as confirmed by Errol Madlala, sponsorship manager at SAB.

Absa’s partnership with Safa started in 2007 and it will not go beyond this year.

“We thank Safa for the opportunity and wish them, and Bafana Bafana, well in future.” Barclays Africa group executive Bobby Malabie said in a statement.

You might also like

No clarity on whether Senzo Meyiwa was 30 or 27

Neither Safa nor the home club of slain Bafana and Orlando Pirates captain Senzo Meyiwa were able to provide clarity on a Sunday Sun report that he had lied about his age.... more ...

Former referee Clifford Malgas found guilty of corruption

Former referee Clifford Malgas was sentenced on Friday to four years in prison for corruption and perjury, the SA Football Association said.... more ...

Safa to build R100m technical centre

Safa president Danny Jordaan said work would begin on a R100 million national technical centre, which would be funded in part by the 2010 World Cup Legacy Trust.... more ...

Safa to build R100m technical centre

Work would begin on a R100 million national technical centre, in part funded by the 2010 World Cup Legacy Trust, SA Football Association president Danny Jordaan said on Thursday. ... more ...

Mahlangu will have to ‘jump through hoops’

The South African Football Association (Safa) chief executive, Dennis Mumble, refused to be drawn into speculating whether the ban imposed on May Mahlangu would be lifted if he apologies.... more ...


Your email address will not be published. Required fields are marked *

* Mandatory field