Citizen
National 6.5.2014 11.56 am

NSPCA’s ‘election posters’ give voters paws for thought

A pedestrian smiles at the NSPCA 'election poster' that was put up in Durban on Tuesday. Image courtesy facebook.com/NSPCA
A new breed of election posters had Durban voters wondering if animal rights organisations were joining the election race.

Normal, boring political party posters were given a fresh look on Tuesday with perfectly matched, eye-catching posters placed directly underneath showing the party leader in question cradling a beloved pet and imploring the passers by to “Upgrade a Life”.

The posters were in fact a clever publicity campaign by local advertising agency, the Hardy Boys, on behalf of the National Council of SPCAs (NSPCA).

 

 

NSPCA spokesperson Christine Kuch explained on its facebook page: “Elections are generally a time when South Africans reflect on issues that are important to them. Our aim with this campaign is to remind voters that the welfare of all animals should be one of those issues.”

Kuch added that while the organisation was not endorsing any political party she hoped more parties would include the welfare of all animals on their election manifestos in future. “Jobs, economic empowerment and the environment are tremendously important issues. But we believe strongly that how a nation treats its animals is as important. It’s a measure of the country’s maturity and compassion.”

The campaign has quickly garnered attention from social media users.

Nathalie Tane posted on the organisation’s facebook page, “I love it ! If you did it for just one political guy, then yes it would not have worked. When I saw the first one…an ANC one, I thought ” what the hell???…but then I saw a DA one and INKATHA one, and then it dawned on me….what the real message was about !!!! not about politics, but animals. WELL DONE SPCA !!! WE LOVE IT !”

The topic soon began trending on twitter with users posting their favourite pictures online:

 

Other social media users since pointed out that the NSPCA campaign looks like it may have been based on an overseas campaign.

You might also like

Modise must be available for investigation – DA

National Council of Provinces chairwoman Thandi Modise should make herself available for a parliamentary investigation over the deaths of animals on her farm, the DA said on Saturday.... more ...

Syria’s President Assad sworn in for new seven-year term

Syria's President Bashar al-Assad was sworn in Wednesday for a new seven-year term in a red carpet ceremony in Damascus, after an election his opponents had slammed as a "farce".... more ...

NSPCA mum on probe into Modise’s brother’s farm

The National Council of SPCAs would on Tuesday not confirm reports that it intended investigating Thandi Modise's brother's farm following allegations of animal neglect.... more ...

Afghan presidential rivals reach deal on disputed vote audit

Afghanistan's two presidential rivals agreed Saturday to an audit of every vote cast in last month's disputed election to try to end a bitter standoff that raised fears of violence and ethnic unrest.... more ...

All votes in disputed Afghan run-off poll to be audited: Kerry

Afghanistan's feuding presidential rivals agreed Saturday to a full audit of every vote cast in the disputed runoff election, US Secretary of State John Kerry said following two days of frantic negotiations.... more ...

Comment

Your email address will not be published. Required fields are marked *

* Mandatory field

Comment icon

Let's discuss this article

Total one comment
Robert2014-05-07 17:04:16
Well I suppose every dog must have his day, maar fooitog, daardie arme Jack en die een blou oog DA supporter!
Find this inappropriate? Report it